Vitra & Camper pop-up project
Coinciding with the start of Art Basel 2015, Camper presented its first joint project with Vitra: a temporary store located in the heart of the Vitra Campus where visitors have the opportunity to experience new retail concepts whilst displaying some of the most important elements that currently define the brand.
Projects on display include an exclusive collection developed entirely in Africa in collaboration with the Ethical Fashion Initiative (A United Nations programme which promotes the exchange of skills and knowledge between artisans in Africa with renowned designers and brands), and a taster of the exhibition “Life on Foot”, which currently marks the 40th anniversary of Camper at the Design Museum in London.
Architect Diébédo Francis Kéré, a native of Burkina Faso and trained in Berlin, was commissioned to create the temporary store. A spectacular structure, using humble materials, it integrates cutting-edge devices to invite visitors to interact with the shoes. Using QR codes visitors can obtain further information on specific models and have the opportunity to add them to their personal wish list before checking out.
Courtesy of Mifitto, visitors can also use the 3D scanner in store to create a customised Footballance insole based on their individual foot shape. Completing the experience, a cordwainer is on-site making footwear in an area highlighting the use of traditional techniques and tools used by artisans.
The joint project from Vitra and Camper is the result of a shared passion for design and innovation, and is connected with the exhibition “Making Africa” currently on display at the Vitra Design Museum.
Opened on June 18, the project can be visited at the Buckminster Fuller Dome on the Vitra Campus in Weil am Rhein until mid-September 2015.