New Camper Shop in Seibu Shibuya
Elements existing in nature, such as plants and flowers, always please us with their ever-changing expression.
The idea for this new Camper store, which incorporates those miraculous principles of nature, is derived from the installation I presented in New York in 2007, where approximately 30,000 sheets of tissues covered the entire space to evoke a snowscape. Here, the red blossoms, which emphasise the corporate colour of the brand, are in full bloom in the store.
The outcome is a meticulous creation in artificial suede fabric, in which I sought to use a wide variety of natural red tones.
The principle of Together stores is to have each different creator use his own methods to offer Camper new values. As a result, I thought about creating a new value by embracing its brand identity and the originality of my design. The outcome is a meticulous creation in artificial suede fabric, in which I sought to use a wide variety of natural red tones. The bunch of petals on each flower, with their different appearances, creates an expression of constant change in the store, which boasts the beauty and grandeur of the principles of nature.” By Tokujin Yoshioka
The red blossoms, which emphasise the corporate colour of the brand, are in full bloom in the store
Tokujin Yoshioka (Saga, 1967) is one of the most interesting Japanese designers on the international scene. He was honoured to work with Shiro Kuramata in 1987 and has worked with Issey Miyake since 1988 – two great teachers who have had a significant influence on his work.
In 2000 he opened his own studio, Tokujin Yoshioka Design, where he has done projects for companies such as Hermès, Toyota and Swarovski. He first attracted international attention with his paper chair Honey-pop, an iconic piece which has found its way into the halls of the Museum of Modern Art (MoMA), the Centre National d’Art et de Culture Georges Pompidou, the Victoria and Albert Museum, the Cooper Hewitt Design Museum and the Vitra Design Museum.