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From the Forest: Mori Bags

May 13, 2013
From the forest: Mori

This season we have joined up with Japanese designer Dai Fujiwara, to create a really special selection of bags. Dai Fujiwara graduated in the art of weaving and dyeing from the Tama Art University and then went on to become creative director of Issey Miyake until 2011. His expertise and desire for experimentation has created a totally unique collection of bags for Camper.

Fujiwara’s work is always conceptually strong and creates a solid contrast between tradition and technology.

For Dai the most important aspect, when beginning a concept, is to be able to feel and experience nature. It is from here that, the designer explains, he is able to express himself in a fun and playful way.

The new bags collection has been named “Mori”, which means Forest in Japanese, and symbolises the materials used to produce these beautiful accessories. The range has been created using a specially constructed knitted fabric made from paper – a process which took years to develop. Using paper, Dai´s idea was to connect the new collection back to its original environment and to highlight to society that we can always consider recycling as a concept.

Made in Japan, the bags are defined by their texture and are extremely tactile. Highly durable, yet soft, the special knitted texture is commonly used for clothing but seldom used to make accessories. Each product in the collection has its own unique personality due to its composition using finely woven threads of paper.

For Dai the most important aspect, when beginning a concept, is to be able to feel and experience nature.

Fujiwara’s work is always conceptually strong and creates a solid contrast between tradition and technology. This style is clearly evident in this first collaboration with Camper.

The Mori collection includes the following models: a small messenger bag, large messenger bag, backpack, tote, wallet and large wallet.

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