Camper and Ciudad de la Luz, Europe’s most advanced film studio, have this afternoon announced the winners of their short film competition ‘A is for Action’.
The competition, which was open to students at the prestigious Alicante-based film school, has been run in parallel to Camper’s sponsorship of Emirates Team New Zealand in the forthcoming Volvo Ocean Race, which starts from the city at the end of October.
The criteria for entry was very simple: the main protagonist should be either a Camper shoe or the brand and the backdrop, the city of Alicante and the films themselves no longer than five minutes and either fictional or documentary in style.
“Camper is by its very nature a very creative brand and the opportunity for us to link up with Europe’s leading film school, is another exciting step towards further increasing our audiovisual output. And, with Ciudad de la Luz based in the host city for the start of the race, this was an opportunity too good to miss,” commented Dalia Saliamonas, Project Director for Camper in the Volvo Ocean Race.
This is the first stage of a cinematographic ‘tour’ of the world; with Camper establishing associations with leading film schools at key stopovers during the 37,000-mile round the world race.
Luis Cruz, the Director of the Cuidad de la Luz film school, stated that he was excited to be collaborating ‘with this leading international footwear brand’. He went on to say: “We also have a strong international emphasis, and despite the fact that we are a relatively new enterprise, we have already signed more than ten projects with other international organisations. This association with Camper further underlines the our joint strengths of creativity and quality, which will make this an outstanding project in its own right.”
The five-strong judging panel, that included representatives from Ciudad de la Luz, Camper and the British production company, Wing Productions, voted the following films as winners of the competition:
Overall Winner
UN ZAPATO LLAMADO CAMPER by Pepe Santatecla and Alejandro Navarro
A stop frame animation following CAMPER as he tries to buy a new pair of feet.
Judges comment: A shoe finding a foot is a fun premise and the stop motion is good and obviously a lot of effort went in to making the individual scenes.
1st Prize
TANGO by Olivia Lorot and Juan Torres
A stop frame animation of two Camper shoes dancing a tango in front of a moving backdrop of Alicante.
Judges comment: The choice of music and movement in the stop motion is really alluring. It has been well executed and the lighting and usage of stop frame is good.
2nd Prize
AVENTURA CAMPER by Anabela Medrano Heredia y Arancha Rodriguez de Segovia Sanchez de la Majestad
Two people’s journey in a race to find the Lifelovers boat at the port
Judges comment: A fun and bright movie that shows the boat and one of the only films to include the sponsorship of the Volvo Ocean Race
3rd Prize
CORRE O MUERE by Angel Gómez Hernández, Lucas Vázquez de la Vega, Raúl Mollá Marcos, Javier Flor de Lis, Javier de Juan Jerónimo and Ignacio Albeza Candela
A short horror movie where Camper shoes rescue the main protagonist.
Judges comment: The make up is amazing for a student film and the producers they must have had a LOT of fun making it!
Today saw the culmination of years of work as the six Volvo 70’s took to the waters off Alicante for the first In Port race. It was the first chance to get vital points on the board ahead of the start of the first offshore leg next week.
At 1400 local time the fleet crossed the line to kick off the 2011-12 Volvo Ocean Race. A good start by CAMPER, Abu Dhabi and Groupama saw them extend over the rest of the fleet towards the first top mark. CAMPER and Abu Dhabi were soon in a stronger position as they held onto the pressure to put some distance between themselves and the chasing boats. They remained boat to boat on the first beat, as PUMA were forced to dip behind Abu Dhabi and CAMPER. A procession soon occurred as the fleet sailed downwind to the mark. CAMPER worked hard to close the gap on Abu Dhabi, but it was the crucial choice of sails at this first bottom mark that saw Abu Dhabi claim victory today.
Conditions remained incredibly light and shifty as the remaining five boats battled it out, creeping their way around the course. With the breeze dropping race management called for the course to be shortened and the fleet rounded the final mark for the last downwind leg. It was a tussle to the finish between CAMPER and Telefonica as they raced boat for boat to the line. CAMPER crossed the line to take a podium place and a valuable four points.
Shortly after finishing Groupama sailing team lodged a protest against CAMPER with Emirates Team New Zealand. The protest was related to the forestay set-up on CAMPER, which was the subject of an application made to the independent arbitration panel earlier this month.
The international jury was meeting to take submissions, a decision is yet to be made.
Provisional In Port race results
1 Abi Dhabi 53:48
2 Puma Ocean Racing powered by BERG propulsion +14:14
3 CAMPER with Emirates Team New Zealand +16.28
4 Team Sanya +17:00
5 Groupama Sailing Team +17:29
6 Team Telefonica +18:26
Today was a little taster of things to come from the Volvo Ocean Race as the fleet lined up on the waters off Alicante for the practice race ahead of tomorrow’s In Port race. The six strong fleet headed out with media onboard in a short tussle close to shore.
Weeks and months of planning have led up to this moment. Boat handling was key for all the teams on the water today as they dealt with the windshifts and challenges of the short course in Alicante. For CAMPER it was a good race, a late start off the line saw a quick recovery as they took control of the race, and then led the fleet home. “We had a fair bit of good fortune out there, on the plus side we had some good crew manoeuvres and our boat handling was good. We have been saying for a while that we feel like we’re in good shape. It’s good to get down to the business end of things. With just a week left here in Alicante, we’re looking forward to getting through the In Port and to get started on leg one”
How much can we read into this? It’s hard to tell, but CAMPER are pleased with the performance today and they will be concentrating on a good result tomorrow. When asked in the press conference about the choice of sails for the race Nicholson commented, “It was a good choice but it was also some good fortune as well. We always had the genoa up and also the masthead ready to go so we were happy to do the manoeuvres pre-start with the smaller jib and then go to the larger one, it just so happened that the breeze came in at that particular time and that was our opportunity. So yeah, a bit of luck.”
For the team it has been a long build up, and the crew are keen to get the race started, but after the In Port tomorrow just a week remains as they switch from ‘in port’ mode to ‘offshore mode’. “I’ve certainly had a lot of trouble in the last 18 months switching off from this event. But like Ian (Walker) said, our preparation has been quite similar to Abu Dhabi’s. We will hopefully have one day off but then we have to switch our mindset from this tight racing and all the weather and the studies we’ve done here in Alicante to the broader picture from here to Cape Town. So we have several days planning for that and then one or two days of sailing. But it is important that we take a step back and enjoy it as well.”
Located in the Village of the Volvo Ocean Race in Alicante, the pavilion has been designed by Shigeru Ban.
Visually airy and with an open perimeter, the pavilion is a circular structure characterized by a striking colonnade of cardboard tubes (in this case of various diameters, so that one can fit into others and ease the shipment). The Japanese architect has become internationally renowned for using these tubes in his constructions and for using his talent for the good of society.
You are all invited to visit us!
The team wishes the All Blacks good luck for the game on Sunday
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