A is for Action

Camper in the Volvo Ocean Race

Camper and Ciudad de la Luz, Europe’s most advanced film studio, have this afternoon announced the winners of their short film competition ‘A is for Action’.

The competition, which was open to students at the prestigious Alicante-based film school, has been run in parallel to Camper’s sponsorship of Emirates Team New Zealand in the forthcoming Volvo Ocean Race, which starts from the city at the end of October.

The criteria for entry was very simple: the main protagonist should be either a Camper shoe or the brand and the backdrop, the city of Alicante and the films themselves no longer than five minutes and either fictional or documentary in style.

“Camper is by its very nature a very creative brand and the opportunity for us to link up with Europe’s leading film school, is another exciting step towards further increasing our audiovisual output. And, with Ciudad de la Luz based in the host city for the start of the race, this was an opportunity too good to miss,” commented Dalia Saliamonas, Project Director for Camper in the Volvo Ocean Race.

This is the first stage of a cinematographic ‘tour’ of the world; with Camper establishing associations with leading film schools at key stopovers during the 37,000-mile round the world race.

Luis Cruz, the Director of the Cuidad de la Luz film school, stated that he was excited to be collaborating ‘with this leading international footwear brand’. He went on to say: “We also have a strong international emphasis, and despite the fact that we are a relatively new enterprise, we have already signed more than ten projects with other international organisations. This association with Camper further underlines the our joint strengths of creativity and quality, which will make this an outstanding project in its own right.”

The five-strong judging panel, that included representatives from Ciudad de la Luz, Camper and the British production company, Wing Productions, voted the following films as winners of the competition:

Overall Winner
UN ZAPATO LLAMADO CAMPER by Pepe Santatecla and Alejandro Navarro
A stop frame animation following CAMPER as he tries to buy a new pair of feet.
Judges comment: A shoe finding a foot is a fun premise and the stop motion is good and obviously a lot of effort went in to making the individual scenes.

1st Prize
TANGO by Olivia Lorot and Juan Torres
A stop frame animation of two Camper shoes dancing a tango in front of a moving backdrop of Alicante.
Judges comment: The choice of music and movement in the stop motion is really alluring. It has been well executed and the lighting and usage of stop frame is good.

2nd Prize
AVENTURA CAMPER by Anabela Medrano Heredia y Arancha Rodriguez de Segovia Sanchez de la Majestad
Two people’s journey in a race to find the Lifelovers boat at the port
Judges comment: A fun and bright movie that shows the boat and one of the only films to include the sponsorship of the Volvo Ocean Race

3rd Prize
CORRE O MUERE by Angel Gómez Hernández, Lucas Vázquez de la Vega, Raúl Mollá Marcos, Javier Flor de Lis, Javier de Juan Jerónimo and Ignacio Albeza Candela
A short horror movie where Camper shoes rescue the main protagonist.
Judges comment: The make up is amazing for a student film and the producers they must have had a LOT of fun making it!