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Dioramas: a new Camper store concept by Fernando Amat

May 26, 2014
Dioramas San Miguel

From that first Camper store, opened in 1981 in Barcelona, to this day, Fernando Amat and Camper share a taste for thoroughness and a commitment to low profile design -simple, effective, pragmatic, interactive.

More than 30 years after that first venture, Fernando Amat’s new proposal is a mise en scène which displays shoes in modular shelves that act as dioramas, where the brand images function as a backdrop. You can walk around the shop as in a museum: the dark ceiling allows you to focus in the exhibit, while a game of mirrors and modules creates larger spaces.

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