Camper at Hyères 2012
By Philippe Salva, Camper PR Director
The 27th International Festival of Fashion and Photography opened on Friday 30th evening in the little city in the south of France on the French Riviera (between Toulon and St-Tropez). A vibrant event, with all the little planet of the Parisian fashion and some international also …
The place itself is amazing, a “private” house from the 1920 … not a normal house: the house of Charles and Marie-Laure de Noailles, who was living there in this period, welcome “young” artists, today Masters, like Man Ray, Buñuel, Dali, Cocteau …
The star this year is Mr Yohji Yamamoto, president of the Jury and the other members, will decide today Sunday 29th the winner between 10 Fashion Designers, and 10 photographers, all exhibited at the Villa Noailles. We’ll also know today the designer chosen by Camper to participate to the workshop next July in Son Fortesa, Mallorca.
Camper is partner of the Fashion Festival for the 3rd time. Together shoes and Twins Swash are sold in the little store at the Villa. Some product placement also: Villa’s staff and Fashion show (Veronique Branquinho).
On Sunday 29, the Festival “gave” a last show at the nice place “Salins des Pesquiers”, the old salt wharehouse near the beach. A last opportunity for the 10 candidates and young designers to show their work and their outfits.
At the end of the show, Jean-Pierre Blanc, director of the Festival and Villa Noailles introduced the award session, first with the members of Jury for the Photography then Fashion.
The 3 awarded in fashion seems to be a tribute to the “cold” and north design: 1st the Grand Prix L’Oréal Professionnel was given to the three girls from Finland. Siiri, Tiia and Elina gave a “vitamins” touch thanks to their multicolored neo-punk and anti-crisis men’s collection.
Ragne Kikas from Estonia show a black woman’s collection with an amazing stitching and knitting work, Estonia and Canada.
But the favorite for Camper, and the one who will have the chance to come to the workshop in Mallorca next July was the Canadian, Asiatic origins Steven Tai.
He received the Chloé award thanks to his work on comfort, pastels colors, and amazing details on volumes and folding like a cream slice